There’s something to be said for companies that launch international television advertising campaigns in the midst of such economic turbulence, especially when you’re promoting the luxury end of the travel market. Label their campaign ultimately, call it unwanted, and brand it bad taste if you will, but they don’t deny the Intercontinental group their due props for taking advantage of the lull in the promotional spending, upping the frequency of their advertising campaign and duly monopolizing the market for luxury vacationing all at once. Clearly someone in the PR and marketing department of Intercontinental corporate HQ has their thinking cap well and truly in place, but the campaign does leave one lasting question that deserves to be answered, do I live an Intercontinental life? Well, there’s only one way to find out if that clever strap-line applies, and that’s to defrost the credit card in the deep freeze and head over to The Intercontinental for a spot of recession expression, in the best possible taste…
For those arriving from overseas the benefits of Club Intercontinental start at their private Club Lounge at Bali’s airport where visitors are given special immigration clearance before being whisked fifteen minutes down the coast to the sprawling grounds of the resort. That’s not to say that those already in Bali don’t get to enjoy the finer side of Club life as the private check in lounge and 24 hour butler service plus an almost limitless array of benefits exclusive to Club Intercontinental guests are there to be enjoyed. Anyone who’s ever struggled to get a decent table in a restaurant will delight in the preferential seating service offered to Club guests, whether it be a veranda table at the signature Bella Singaraja Italian restaurant or ringside during the nightly Tepanyaki performance at the contemporary Japanese restaurant KO.
The Inspiration Space is designed for Club guests that want to escape the stress of the fast moving world and pursue personal interests with a range of resources and activities including the opportunity to be spiritually cleansed with a Balinese high priest.
If all this is starting to sound suspiciously like a full schedule (albeit a very relaxing one) the Club accommodation is the perfect antidote to a busy day. The contemporary Club Rooms are designed to anticipate every need of the modern traveller with plasma television, elegant en-suite bathroom with adjacent dressing area and spacious living room overlooking the exclusive Club pool, manicured tropical gardens and water features.
With every modern convenience available, two top restaurants and a standard of service that surpasses expectations, The Intercontinental Bali Resort is one of the island’s leading properties and an experience that should not be missed
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